In this chapter, I will define why small companies struggle with social media.
During my time working with small scale businesses in India, I’ve seen how social media is such a big part of their marketing plans for platforms such as Instagram, Facebook, and LinkedIn. However, the struggle for ascertaining social media retention for sales is something of a challenge.
As a digital marketing strategist for the past decade, I have actually seen how complicated and overwhelming social media can be. I recall the time I helped a boutique in Bangalore with social media marketing packages for small business. This store was struggling heavily with Facebook and Instagram LinkedIn marketing strategies due to daily lack of traction and interaction with their targeted audience. After implementing my social media branding technique, the boutique was able to exponentially increase their monthly sales, gaining over a 5X increase in monthly leads in 3 months.
This is what sets small businesses apart from their competitors. In this case the boutique showed what happens when businesses use my digital marketing strategies as compared to random posting with thought out plans.
This article will show you the value of social media marketing packages for small business and how my team can improve your sales.
What Are Small Business Social Media Marketing Packages for small business?
A tailored social media marketing packages for small business helps small businesses launch professional, results-oriented multi-platform campaigns across Facebook, Instagram, LinkedIn, and even newer channels like Threads and WhatsApp.
Commonly included in such packages are the following
Content Strategy: Monthly calendars and brainstorming sessions to devise attention-catching online posts.
Creative Design: Attractive professional-quality graphics, reels, carousels, and stories.
Community Management: Active responses to comments and reviews, DMs, and other social channels.
Paid Advertising: Focused Facebook and Instagram Ads aimed at both retention and acquisition campaigns.
Analytics & Reporting: Active tracking of critical engagement rates such as the ratio of site visits.
Why Are These Packages Important for Small Businesses in India?
In India, where the number of active social media users is over 467 million, the attention competition is intense. If you run a bakery in Delhi or a fitness studio in Pune, you can no longer rely on word of mouth only to grow your business.
Here are my observations
Social proof is effective: Prior to visiting your establishment, consumers are likely to check a few things on your Instagram.
Ad spend effective: Small and micro businesses simply can’t afford to try and fail at poorly designed marketing campaigns.
Regional targeting: These campaigns can be targeted at specific cities, languages and even districts which is far more effective than untargeted traditional marketing.
Varieties of Social Media Marketing Packages For Small Business
No two clients are likely to require the same package. Over the years, I have constructed a taxonomy and put them into three tiers:
- Starter Packages (₹17,000/month)
Most useful for cottage and nascent enterprises.
8–10 posts per month
Design template
Minimal ad spend supervision
Monthly reporting
- Growth Packages (₹35,000/month)
Most appropriately focused on retail outlets, service providers, and lower-end e-commerce businesses.
15–20 posts per month (different formats)
Community manager
Paid ads with advanced targeting
Bi-weekly performance reports
- Premium Packages (₹49,000+/month)
Most useful for businesses that are scaling rapidly and wish to do so aggressively.
25+ posts per month with individualized and creative design
Collaborations with select influencers
Cross-platform advertisement (Instagram, Facebook, AM, LinkedIn)
Weekly check-ins with strategy and performance sessions
How to Select the Most Suitable Social Media Marketing Packages For Small Business
In the last few years, there have been numerous small businesses that I have seen. They tend to go for the more expensive package and ignore the more useful goals. I always use brainstorming.
What do you want to achieve the most? (Sales, leads, or awareness?)
Which platforms carry the most value for your audience?
Do you wish for organic growth, advertisement, or both?
What do you believe is the optimal range for your monthly budget?
Does the agency offer fair and honest reporting?
If you can answer these five questions, you are halfway to choosing the right partner.
Benefits & Challenges of Social Media Marketing Packages For Small Business
Benefits:
Eases the burden of time and labor
Ability to create and strategize at a highly professional level
Fixed and predictable monthly payments vis-a-vis measurable return
Challenges (and my solutions):
Content consistency decreases over time >> At Best Digital Marketing Experts we resolve this using monthly content calendars that are pre-approved.
Ads with a positive return on investment (ROI) are too few >> I personally manage the advertising targeting and employ A/B testing.
Overexposure to a single channel >> We mitigate the loss of focus.
Why Professional Help Is Non-Negotiable
Are you able to manage social media by yourself? Yes. However, do you think the outcome would be anywhere close to what an expert would achieve with a team? To be frank, no.
Due to the most recent updates on Meta’s algorithms, Organic Reach in 2024 has diminished heavily. Without smart content targeting that is tailored, most small businesses remain unseen.
My team and I at Best Digital Marketing Experts are dedicated to filling this void. Unlike most marketers, I do not believe in generic packages; I employ strategies that are specifically tailored to the relevant audience and guarantee a positive return.
Case Study: E-Commerce Store Based in Pune
The success story that immediately comes to mind is with an online apparel brand from Pune. When they first came to me for help, their ‘Gram had less than a thousand followers, and any revenue from social media ads was a tiny fraction of their income.
This is what we did:
Created a content calendar with emphasis on trailing user content and popular reels.
Targeted Facebook and Instagram ads to metro areas.
Launched special campaigns to run during the Diwali season and on Independence Day.
In the first six months:
The number of followers increased from one thousand to eighteen thousand.
Engagement Rate increased by 220 percent.
Monthly revenue from social media increased by 200 percent.
This is the reason why social media marketing packages for small business are important: they simplify the necessary steps and provide a blueprint for expansion.
Social Media Marketing Packages For Small Business
At Best Digital Marketing Experts, we believe that every business is unique and requires customized packages, which is why I personally make the following plans:
Starter Plan: Starting at ₹ 17,000/month
Growth Plan: Starting at ₹ 35,000/month
Premium Plan: Starting at ₹ 49,000/month
All of them are inclusive of strategy, design, ads management, and comprehensive reporting. You will also have the additional benefit of a direct consultation with me every month.
Conclusion & Call to Action
In the last ten years, I have worked very closely with Indian businesses to support their business growth online. Social media is one of the most effective marketing tools, and the right social media marketing packages for small business can help you grow your small business.
We can have a discussion if you find yourself confused and wasting time with random posts to help you get the marketing strategy you need.
Please book for a free strategy session with me and I can help you create a plan that meets your budget and optimizes growth for your company.
– Raghav Ahuja, Lead SEO of Best Digital Marketing Experts
Social Media Marketing Packages For Small Business: Commonly Asked Questions
- What does a small business social media marketing package typically have?
Content creation, post scheduling, ad campaigns, community engagement, and comprehensive reporting at month-end.
- Social media marketing expenditure on small businesses in India:
My clients spend on average anything from ₹15,000–₹50,000 monthly based on their objectives.
- Effective social media platforms for small businesses:
Instagram and Facebook are most effective for B2C; LinkedIn for B2B. WhatsApp marketing is growing and is now gaining popularity.
- When can I expect to see results from these packages?
After two to three months, you should have increased engagement, and after four to six months, you should see an increase in sales.
- Do you provide tailored packages?
Sure. I understand that every small business is different, and I tend to formulate tailored marketing strategies after our initial meeting.
